£ 250 million has been invested in Telford town centre with the intention of developing a dynamic, lively and sustainable urban district for local residents, businesspeople and visitors. Wienerberger clay pavers have helped create a whole new urban environment in Southwater.

Project details

Project

Redesign of the retail landscape in Telford, UK

Architect

Morgan Sindall

Client

Telford und Wrekin

Used pavers

Penter Dutch Pavers: Sienna, Auraton and Mastriek

Paved outdoor area with shopping centre in the back

Redesign of the retail landscape in Telford, UK

Paved outdoor area

Redesign of the retail landscape in Telford, UK

Paved outdoor area with monument in the front

Redesign of the retail landscape in Telford, UK

Paved outdoor area next to buildings in Telford

Redesign of the retail landscape in Telford, UK

Outdoor area paved with clay pavers next to the water

Redesign of the retail landscape in Telford, UK

Outdoor area with clay pavers and trees

Redesign of the retail landscape in Telford, UK

Park bench on clay pavers

Redesign of the retail landscape in Telford, UK

Park bench on paved area

Redesign of the retail landscape in Telford, UK

Large-scale project on the waterfront

The first phase of Telford’s groundbreaking Southwater development project has been completed. The unveiling of the gold-clad Telford & Wrekin Council Building signals the start of the £250 million investment project in the Shropshire town. The project, which is situated on a green belt site on the waterfront, represented a serious aesthetic challenge for the developers at Morgan Sindall. The careful selection of building materials was of paramount importance to the design.

Symbolic connection

There was a clear requirement for the paving specified by the client to provide Southwater. One with a physical and symbolic link between the bold, unapologetically modernist external appearance of the development and its natural surroundings. The Sienna (Hague Cream) pavers by Wienerberger exactly address that specification because the warm, sandy shades blend in with the surrounding natural landscape. In addition, the use of Wienerberger’s Mastiek and Auraton pavers, which are distinguished by their clean grey finishes, created a crisp waterfront patina.

For a functioning retail landscape

The finished development is intended to create an exciting commercial space, while simultaneously radiating a sense of tranquility and solidity. The use of clay paving has helped to realise this objective, with the natural durability of pavers addressing the desired solidity, while the laying pattern and colouration contribute to the aimed at tranquility. With both the rigid stretcher pattern and the more sporadic herringbone technique being employed, the retail landscape is afforded both consistency and variety. Ultimately, the project’s architectural ambition promises to provide a high functioning retail landscape from which Telford can develop its business, retail, commerce, and public facilities.
Keith Barker, Commercial Director at Wienerberger, commented: “This was a scheme that required a great deal of considerations, from material performance and integration into the local environment, right down to the smallest design specification – but it’s that sort of attention to detail that defined the quality of this project, and made it something that we were so very keen to contribute to.”

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