Oranjeboomstraat is a street in the Feijenoord district in the southern part of Rotterdam. Once a tree-lined avenue with a tramway running through the middle, it later lost much of its urban character. Old buildings were replaced by large-scale houses and its historic background disappeared as the houses lost their original architectural refinements. In this social housing project, the architect tried to reintroduce a sense of place and history to this street. In order to restore the rhythm of the street façades, the architect used a typology of stacked duplexes, creating a repetition of houses with two front doors. To enhance the project’s urbanistic ambition, the architects created a standard-sized, orange and light brown, hand moulded brick façade, and arranged the bricks randomly. For the windows and the plinth, they used a slightly darker brick to create a visual highlight. This project shows how a new building can be used to reintroduce historic architectural features to a neighbourhood.