The Savoy Hotel in London has been a popular hotspot for visitors for more than 120 years. As the epitome of luxury, the Savoy has hosted royalty and Hollywood superstars over the years, with Marilyn Monroe having been a regular guest. In 2007, it underwent major renovation with the aspiration to maintain the original brickwork façade.

Project details

Reference object
Savoy Hotel, London, United Kingdom
Architects
ReardonSmith Architects
Products used
White Glazed Imperial brick

Savoy Hotel, London, UK

Savoy Hotel, London, UK © GAZ BRAY

Savoy Hotel, London, UK

Savoy Hotel, London, UK © GAZ BRAY

Savoy Hotel, London, UK

Savoy Hotel, London, UK © GAZ BRAY

Savoy Hotel, London, UK

Savoy Hotel, London, UK © GAZ BRAY

Savoy Hotel, London, UK

Savoy Hotel, London, UK © GAZ BRAY

Savoy Hotel, London, UK

Savoy Hotel, London, UK © GAZ BRAY

Historic renovation meets strict requirements

The Savoy Hotel was one of the first luxury hotels in Britain, and the first to have electricity, electric lifts, air-conditioning, 24-hour room service, private bathrooms, and constant hot and cold water. To keep up with the harsh competition in the luxury segment, the world-renowned hotel closed its doors to the public for the very first time in December 2007, as it underwent one of the most ambitious hotel refurbishments in British history.
 
Due to strict planning restrictions imposed on the Grade II-listed building, ReardonSmith Architects had to carefully consider the substance and methodologies while restoring the aged Edwardian brick façade. All materials used in the renovation process had to match the existing and adjoining buildings, and original building practices were replicated throughout. Therefore, the restoration of London’s famous landmark needed meticulous attention to detail.

White glazed bricks as a solution

In order to meet these strict criteria, architects of ReardonSmith turned to Wienerberger to provide a brick, which was coherent with the aesthetics of the building and the requirements. Providing a unique aesthetic because of its reflective, glossy appearance and durable nature, the White Glazed Imperial brick from Wienerberger was the perfect match. The product also matched the specific size of the original brickwork façade, enabling a careful restoration respecting the historic design.

Glamourous reopening

The Savoy Hotel was reopened in October 2010 to a chorus of praise and excellent reviews. Both the exterior and the interior of the building have been completely renewed and restored, enhancing the elegance and glamour of the hotel and ensuring its longevity into the 21st century.
 
“To be involved in such a prestigious and iconic project is fantastic and we’re incredibly proud that the White Glazed Imperial adorns one of the country’s leading hotels.”- Simon Pearson, Wienerberger’s Director of Sales

 
 

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